There are two sets of people to consider during the design process: One is the the audience that you are designing for, and two—the client that you are working with. We developed a design process that allows us to be "people-centered," which helps us to find the best way to communicate to the target audience and meet the needs of our clients.
Our People-Focused Design Process enables us to understand the perspectives of both the target audience and the client. Once the process is complete, the client will have a design solution that meets their needs.
The People-Focused Design Process
The design process can be used to solve all design problems including print design, web design, brand development, etc. These steps are:
1 Research
2 Psychographic mapping
3 Persona development
4 Emotional targeting
5 Visual brand boards
6 Design development
When used collectively, these steps are a “visual tool” that enables Thinkhaus to solve the design problem.
Below you will find some of the components and visual tools that we use in the design process.
Brand Sense Diagram
When we design, we utilize the human senses in the final solution to develop the best experience for the audience for whom we are designing. We help to build a memorable brand experience that focuses on the needs of the consumer.
We will research your organization and the competition. We will define goals and diagram the human senses so that your brand can get the desired response.
Psychographic Mapping
Who are the consumers?
How do they live?
What do they aspire to?
The Psychographic mapping enables Thinkhaus to determine your target audience and how your brand fits their needs.
Brain Storming
Good design comes from good ideas. We love developing ideas and involving our clients in the design process. We use a variety of brainstorming methods to generate the right idea that will solve the design problem at hand. Every client is encouraged to take part in brainstorming sessions with us to learn how the selected idea can work. This also helps us build relationships with our clients.
