How We Design
Our People-Focused Design Process enables us to understand the perspectives of both the target audience and the client. Once the process is complete, the client will have a design solution that meets their needs.
Phase 1: Research/Thinking
Building Relationships and Trust
We become active listeners to understand your organization. We build relationships with you by learning about your staff and the people they serve.
Gather Information
We gather information, establish design criteria and define the needs, objectives and problems to be solved.
Knowing Your Market
We examine the market, your company’s culture, products, services, consumers, competitors and their target audience using research methods.
Phase 2: Sustainability Strategy
Studying the Impact of Our Design Solutions
We examine how your branding, communication and design materials impacts the earth and society. Our sustainability strategies can be divided into three parts: Financial Impact, Environmental Impact and Social Impact.
Financial Impact
We work with our client's finances to help make the best economic decisions that are sustainable sound.
To produce the most sustainable design solutions Thinkhaus examines the different stages of its life:
The methods and the materials in the production stage
How the application is delivered
How the application will be used
The disposal of the application
Social Impact
Thinkhaus questions how our ideas for your brand messages may interact with society. Through fact checking and researching the cultural norms, behaviors and attitudes Thinkhaus develops branding, marketing and design strategies that are ethical and socially sustainable for society.
Phase 3: Design Development
Brainstorming Ideas
With our road map for sustainability in place, Thinkhaus begins brainstorming ideas. We take into account client competition; trends in the market, what sets the client apart, the history of the business, the future, the current brand, and the one aspired toward.
Thinkhaus develops the draft concepts and preliminary designs and selects the most appropriate options for further development. Presentations
Thinkhaus will make presentations face-to-face, by e-mail or videoconferences during this phase. Thinkhaus helps you by re-examining how the draft concepts and preliminary designs best match the personas and theme boards that were developed in Phase 1.
Phase 4: Design Refinement
Refining the Accepted Design Solution
Formats may need to be developed to visually demonstrate the nature of the identification system. I.e., rules governing the proper usage and consistency of the program’s design elements, formats, templates, and nomenclature are presented, including materials for graphics and color guidelines.
Phase 5: Production
Guidelines
After refining the accepted design solution an explanation will be made as to why the accepted design solutions meet your branding and marketing goals set in Phase 1 and also follow the sustainability guidelines set in phase 2.
Thinkhaus purchases printed and web based ads for our clients and sometimes monitors the work of various outsource services, such as, web programmers or copywriters.
Phase 6: Evaluation
Tracking Results
Thinkhaus helps you track and effectively measure the results of your design campaign across a variety of media from print to web based applications. The information gathered is very important to your business and to Thinkhaus because it allows us to continue to create powerful branding, marketing and design applications that will provide you with a return on your investment.
