Hanes Brand Inc
Hanes Brand Inc
Hanes, Champion, Playtex, Bali, and L’eggs, national clothing brands broke away from the Sara Lee Corporation to form Hanes Brand Inc (HBI). The new company hired Thinkhaus to design a pair of applications, one in print and another for the web. Thinkhaus designed a poster to educate employees worldwide about the company’s “Mirror Test” of ethical business policies. To illustrate to employees that their ethical behavior reflects upon both themselves and the company, the poster was printed on reflective paper with transparent inks. Thinkhaus also designed an interactive time line for the HBI website to celebrate the history of all of the brands.
